Business Card Design and Logo Design
If you have been debating whether to use business cards in your marketing campaign or not, debate no more. Despite the growth course in online selling today, the old-fashioned business cards still continue to be an essential marketing material nowadays. Never undervalue the ability of these cards and what it can do to your business organization. When done effectively, they can effectively reflect your personality and the image of your business. They can also mean the difference between the success or failure or your company.
Here are tips on how to design effective business cards that will pass along your goals and assist as an effectual selling material.
1. Individualize your card. People get a bunch of cards everyday so make certain that your card stands out in a heap. Make them memorable by customizing their look. It is best to design a card based in the likes and preferences of your target audience. Keep in mind that every business concern out there will create their card unique, so make yours more unique by communicating your content and personality through your card. This will surely give you the edge over your competition.
2. Do not waste the back of your card. There is plainly not enough blank space in your card to bear all your details and information, so use all available space in it including the back. You can print additional information or messages in it such as discount coupons, appointments, product descriptions, testimonials, and even a map to your store. Business cards are small, so do not waste the little space provided in them.
3. As much as possible stay away from weak designed cards. The design of your card is the first thing that people notice when they receive your card. Handing out badly designed calling card will assure your prospects that your business is the same. For this reason, it is significant that you produce only the best design and use high caliber paper stock that is glossy or matte finished to give your card a sharp and vibrant look. You can also use out of the average designs and layout such as perpendicular layout instead of the stock horizontal layout to make your card stand out.
4. Include the basics. Do not arrive at the same mistakes other business owners and professionals have committed; forgetting to arrange all the important info in their business card templates. Among this basic information are your name, business name, contact number, email, fax, and website address. As much as possible put only one phone number in your card so as not to confuse your prospects. Be certain to compose them in the appropriate font size and placement them effectively to facilitate easy reading.
5. Color use. It is important that you use the color that best represent your business. The color should be modified to the nature of your business and your target market. If your business concern is more on the serious side use warm colors such as white and blue. But if your business leans on the creative side use cool colors such as red and orange. Make sure that your cards have the appropriate colors to make them as effective and eye-catching as they can be.
No matter what type of business you have, these tips will help you produce business cards that put yourself and your business in front of your customers.
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