Downloads For Building Your Mailing List
A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For instance, we can try to take a look at a very good example which is apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!
A heavyweight download like a full feature software like iTunes isn't something to need to offer in reality. With quality freebies like a simple report, a free wallpaper, etc. are things that can also attract prospects equally well. Your download offering enough value for the prospect to be willing to give away their own contact details such as their email address is the important thing.
But it would take more than just slapping together a simple download and putting a link on your website to attract prospects that are qualified. If you want your lead-generating mechanism to work well for you, then you will have to do some homework.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. Doing this, there is no way your visitors won't be able to find the download page and when they do find it, then you will be able to get some of them converted into your prospects.
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You may be wondering if there's anyone who would want to pass on a freebie, but the truth is a lot of your visitors may be too lazy to take the effort to download it since most of their downloads end up sitting on the hard disk and collecting virtual dust. Therefore, showing your visitors why they should download your freebie is very important.
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tags:Web Design.Computers,internet marketing
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