Create a Homepage that Will Get Results [article from Articleranks]

Create a Homepage that Will Get Results

Your website's homepage is probably the most important page of your site. The majority of your traffic will hit your homepage before your visitors move on to the other areas of your site. So the more you focus on your homepage, the better it is. The following article will give you a fair idea of what you can do with your homepage to make it more appealing to your target market.

Avoid using any external links on your homepage, and even if you are using them, keep the numbers to the bare minimum. This is because your site's page rank can be drained to other authority sites that you're linking to. Besides that problem, having external links on your homepage is a direct invitation to your visitors to leave the site and go look somewhere else. Your main objective is to ensure your visitors stick around and go through the various sections of your site. If you want your visitors to actually spend time on your site then don't let them navigate to any other external link. Every visitor your site gets is an opportunity for you, so don't distract them and show them how your site can serve them and help them out.

As we all know, having the right graphics and images can make a world of a difference. The homepage of your website has to have the best graphics/images because like they say, the first impression is the last impression. Make sure each and every graphic that is used on the homepage is relevant, passes on the message and gives the page a professional feel and look. If you have to hire a designer for the job, go ahead and do it because after all, you're investing in the most important real estate of your site, which is the homepage. Nowadays, people judge sites by the design and if they like it, they proceed towards the content. So by having good graphics and the right kind of images on your homepage, you automatically increase the stick rate of your site and have more people coming back. Every visitor that comes to your site is a potential customer/lead, so don't lose them with a bad design.

Make your products and services accessible from your homepage; don't hide them within layers and layers of your website. The purpose of any business site is to do business by selling products or gathering leads, and your homepage offers you a unique opportunity to showcase your main products in front of your target audience and lead them to their respective pages.

For example, if you have a flagship product that deserves all the attention, you can have it prominently placed on your homepage as a banner or as a link, so that visitors are able to see it as soon as they enter the site.

Your homepage influences the overall response that you receive from your visitors. Keep in mind that if your homepage fails to deliver, you'll lose a big chunk of potential customers or leads. So, it's really important that you focus on it. This information was brought to you by http://www.eoptics.com/, your source for all things related on sunglasses eyeglasses.

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