Using A Website To Improve Your Sales
Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors would mean more sales. If you want to tweak your sites to improve sales without needing to get more visitors, here are several ways you can do so.
Weaving in your personal touch in your sales message is the first method. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. Try convincing your audience that you have their best interest at heart and that you are a personal friend and they will be convinced to buy your product. Keep in mind that you need to talk to an individual in your sales letter and not to your whole audience.
Publishing testimonials and comments from your customers is the second method. Publishing both the good and bad comments is also a good idea so that prospects will be convinced that these are real testimonials. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.
Use visual representations for the problems and solutions that your product offers. Most people will pay attention to the images on your website and not everyone will read your text copy from start to finish.
Offer quality bonuses to accompany the product. If the bonuses you are offering will compliment your product, then your prospect would feel that it would be stupid to miss it because it's a very good deal indeed. By stating the monetary value of your bonuses, you are making people even more compelled to grab your good bargain.
Asking for the sale is the last thing you have to do. Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Giving clear instructions such as "click the button to buy now" is what you have to provide in order for your prospects to buy your product.
Author bio: Paul Woods publishes a guide to mystery shopping jobs. Learn more about the perks of real mystery shopper jobs.
tags:web design,site promotion,web sites,computers,Internet
No comments:
Post a Comment