How We Make Choices Online... From Coffee To Casinos
The internet has been a great tool in providing users with a myriad of themed products. Because so many people of different cultures visit the internet and buy its products, marketers around the world have had the opportunity to expand on their original ideas, providing users with whatever they may be searching for. Just think about the amount of products that exist out there online that have been narrowed down to suit personal needs.
Like any other product, online casinos are similar in their functionality: as an online casino player you might have a good idea of what you want from your casino experience, and you expect to get it. Such choices are of course all based on a number of social factors:
Culture is Key
Your immediate culture will in many instances govern your decision in picking the online casino you want to play; the internet is a relatively new phenomenon and most internet users like to connect their pre-internet experiences the new format. American players, for example, will often go for Vegas themed casinos this is what they know best; whilst European players may seek to find a look and feel that reminds them of the Old Continent, its Riviera settings a more sophisticated look in general.
On the other hand, players from Asia may want to play games that are connected to their very own cultural setting and history. The exploding Chinese casino market, for example, may fancy to find games like Pai Gow added to a given casino lobby, and unless casinos advertise the game, their lobbies may go completely unnoticed. That is why many casino groups around the world have opted to create very clearly themed casinos to direct traffic from specific Cultures. We must not mistake Culture with geography here: a Chinese player in France will not differ greatly from a Chinese player in Shanghai; both will be acquainted with Pai Gow in the same way.
Alternatively, many casinos won't even think about creating cultural themes for their players. They may just employ a theme that speaks to a more globalized or universally-minded individual. Such themed casinos will often look at film, fashion and will rather give haste to their casino bonus structure than any other nostalgic element in the modern world money talks to everybody.
Saying all that, we cannot shun the existence of players who like to uproot themselves from their immediate cultures. In recent studies it was revealed that German players quite enjoy playing Asian themed online casinos. In the same vein, if casino operators were to be more on the ball, we would be seeing far more African themed casinos directed at the German and North European markets. We all know how fascinated the North European public is with Kenya, South Africa, Africa's animals and essentially getting as far as possible from seasonal blizzards.
Age Demographics
Apart from culture, the age demographic is another important element of how we choose the casinos we play. We can probably agree that income and mobility demographics will be more or less the same for most internet users; what differs greatly is age. Like with culture, most online casino operators will direct their messages at given age groups, or none at all. If we look at online poker, we can comfortably say that most current successful poker rooms are directed at tweens and men in their thirties here we are adding gender demographics into the fray, but this does not seem to be the case for most online casino - they are androgynously-minded. If you take a look at differing casinos you will find that some market Blackjack, Roulette and Craps, whilst other market comic book video slots such as Spiderman, Hell Boy and Green Lantern.
But just because casinos employ certain marketing ploys, this does not mean that you have to be a victim of advertising. Use your imagination, think about what you want to find on the internet and simply search for it; chances are that it will be there!
tags:human psychology,gambling psychology
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