Website Design - Using Color Effectively [article from Articleranks]

Website Design - Using Color Effectively

The continuing, astronomical expansion of cyberspace can make life difficult for someone who hopes to have his or her website noticed above the slew of others. Just as when designing any type of object intended to catch the eye, using color effectively is a crucial aspect of web design. The more interesting and attention-grabbing the colors are on a website, the more likely a visitor will stick around to check out what it has to offer.

The colors placed on a website should not clash. Effective clothing ensembles do not suffer from clashing shades because of the snickers that are elicited by amateurish getups. The same is true of web design. No website worth its salt would try to place a bright pink heading against a burnt orange background. Ineffective color schemes such as this invite laughter and quick dismissal by the viewer. Poor color combinations suggest that because the design is shoddy, the content of the site will be as well, and therefore not worth the time to read it.

The subject matter or product featured on a website should agree with the colors used as well. Think about the colors featured in a hospital. They are soft, usually light blues and greens. That is because these are calming colors, and a hospital is a place of relaxation for those recovering from ailments. In the same manner, a website that is selling sleep aids or providing yoga instruction would use sedate colors, not shades of red and orange, which create feelings of excitement and aggression. Effective colors on a website will also coincide with the product or subject matter found therein. Because money is associated with green, that color might feature heavily on a banking site.

Occasionally, the idea of a website is to gain immediate attention. Striking colors such as red and yellow do this rather well. They are the colors of alarm, an emotion that causes a second look at something. Sites asking for calls to action like one day sales or rebates benefit from these eye catching colors.

For a website to receive a large number of engaged readers, it must employ colors effectively. A website is published to the internet in order to be seen. Its color scheme goes a long way toward its success in this area. If a web surfer comes across a website that is colored well, he often assumes that professionals are behind the design and therefore the content must be professional as well. Good advertisements use colors effectively, as do good websites.

Now Try : Web Design Birmingham

tags:web design,websites,Internet